Big data and advanced analytics are creating profound new opportunities for businesses, yet we find that few companies are able to combine the right people, tools, data and organizational focus to take advantage.
Gathering Meaningful Metrics
Let’s face it, there are a lot of data points out there that you can track about your customer. If you track too many, it creates noise. Too few and you will not get a good picture of your customer. A Chrysalis consultant will interview you to learn more about your business and what you would like to know about your customer.
Meaningful Reports and Dashboards
Once we begin capturing data about your customer, we will present that to you in the form of emailed reports (daily, weekly, monthly, quarterly, yearly) and real time dashboards so that you can access the information in a form that works for you and your organization. These reports and dashboards are very useful for tracking new marketing promotions.
Key Benefits of the Service
Customer-centric businesses build a virtuous cycle we call the customer wheel. We help companies at every stage of growth, developing custom solutions and collaborating with all levels of your business.
- We help you understand customer behaviors
- We help break down barriers to innovation
- We help resolve the pricing paradox
- We help align brand strategy with key objectives
- We help companies nurture loyal customers who are more profitable
We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
We help clients define the target customer or sweet spot — the area of distinct advantage over competitors—to inform business decisions and investment allocation.
We ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.